A well-known and respected Australian brand, Westpac needs no introduction. Westpac’s newest product Alpha was developed to encourage elite athletes to insure their greatest financial assets – their talent and their career.
The Alpha campaign coincided with the upcoming winter Olympics and featured world champion snowboarder Alex Pullin. Working on location in New Zealand to art direct the shoot was a major highlight for me, and I gained valuable insight and expertise by being involved at every stage of the production process.
Print brochures, online mini-site.
Graphic design, copywriting, retouching, art direction.